Banners are used to inform merchants about important changes or persistent conditions. They’re one of the most prominent ways to communicate to merchants. Banners show at the top of the page or section they apply to.


Use to convey general information or actions that aren’t critical. For example, you might show a banner that asks for merchant feedback. Default banners contain lower priority information and should always be dismissible.

Drag to resize example
<Banner title="Order archived">
  <p>This order was archived on March 7, 2017 at 3:12pm EDT.</p>
Action for banner
The child elements to render in the banner.
Icon to display in the banner.
Action | Displays a secondary action
Sets the status of the banner.
Title content for the banner.
() => void
Callback when banner is dismissed

Best practices

Banners should:

  • Be placed in the appropriate context:
    • Banners relevant to an entire page should show at the top of that page at full-width
    • Banners related to a specific section or element of a page (such as a card, popover, or modal) should show inside of that element
  • Focus on a single theme, piece of information, or required action to avoid overwhelming merchants
  • Be dismissible unless they contain critical information or an important step a merchant needs to take
  • Be concise and scannable—merchants shouldn’t need to spend a lot of time figuring out what they need to know and do
  • Be limited to a few important calls to action with no more than one primary action
  • Be used thoughtfully and sparingly for only the most important information
  • Not be used as the primary entry point or mechanism to access information or actions a merchant needs to take on a regular basis
  • Not be used for marketing information or upsell—use callout cards instead

Content guidelines


Banner headings should be:

  • Descriptive: help merchants understand what they’ll find in the card.
    • Communicate when a situation is serious enough to warrant using a critical or warning banner. People who are unable to see the color of the banner need to clearly understand the importance of the situation without the benefit of seeing the color of the banner. Learn more about accessibility.
  • You’ve received a chargeback

  • Have a look at this

  • Concise and scannable:

    • Use simple, clear language that can be read at a glance
    • Keep headings to a single sentence and avoid using punctuation such as periods, commas, or semicolons
    • Where possible, avoid articles (the, a, an) to keep content short and actionable
  • Informative:

    • Label the type of information in the body content
    • Sentence case: capitalize only the first word in the heading and proper nouns
  • Order archived

  • Your Order was Archived Today

Body content

Body content should:

  • Be concise: keep content to 1 to 2 sentences where possible
  • Clarify the benefit of the main task
  • Be written in sentence case and use appropriate punctuation
  • Avoid repeating the heading
  • Explain how to resolve the issue, particularly for warning and critical banners
  • Your online store has a maximum of 20 themes. Delete unused themes to add more.

  • You have reached your theme limit. Your online store has reached its maximum of 20 themes. To add more themes, delete themes you’re no longer using.

Button and links

Buttons and links should be:

  • Clear and predictable: merchants should be able to anticipate what will happen when they click a button. Never deceive a merchant by mislabeling a button.
  • Buy shipping label

  • Buy

  • Action-led: buttons should always lead with a strong verb that encourages action. To provide enough context to merchants use the {verb}+{noun} format on buttons except in the case of common actions like Save, Close, Cancel, or OK.
  • Activate Apple Pay

  • Try Apple Pay

  • Scannable: avoid unnecessary words and articles such as the, an, or a.
  • Add menu item

  • Add a menu item

Link text should:

  • Set the expectation of where the merchant will be taken
  • Order #001

  • Order

  • Use consistent content to label navigation. For example, if a navigational link leads to a page called Orders, label the link Orders.
  • Payments

  • Finance section

Secondary body content

Body content should be:

  • Actionable: start sentences with imperative verbs when telling a merchant what actions are available to them (especially something new). Don’t use permissive language like “you can”.
  • Get performance data for all your sales channels.

  • Now you can get performance data for all your sales channels.

  • Structured for merchant success: always put the most critical information first.
  • Clear: use the verb “need” to help merchants understand when they’re required to do something.
  • To buy a shipping label, you need to enter the total weight of your shipment, including packaging.

  • To buy a shipping label, you must enter the total weight of your shipment, including packaging.