PolarisContent
Actionable language
Merchants use Shopify to get things done. Content should be written and structured to help them understand and take the most important actions.
Alternative text
Alternative text (alt text) helps provide an inclusive experience for merchants who use screen readers.
Error messages
Error messages can be scary. Make errors visible to merchants, easy to understand, and helpful.
Grammar and mechanics
This guide is to help designers, developers, recruiters, UX-ers, product managers, support advisors, or anyone who writes public-facing text for Shopify.
Help content
Help content is educational text that describes interactive elements or offers information about concepts in the UI.
Help documentation
After you build an app or other integration, writing help documentation will show merchants how to use it.
Inclusive language
Make commerce better for everyone by writing inclusively.
Merchant-to-customer content
Shopify creates content for different audiences. One of those audiences is merchants’ customers. A customer is a person or organization who interacts with a Shopify merchant or a merchant’s sales channel.
Naming
The names we give our products and features teach merchants how to use Shopify and how to find the things they need to run their business.
Product content
Thoughtful, consistent interface content is a core element of a well-designed user experience.
Voice and tone
Learn how to apply Shopify’s voice and choose the right tone, no matter what product, feature, or app you’re building.