Media card

    Media cards provide a consistent layout to present visual information to merchants. Visual media is used to provide additional context to the written information it's paired with.


    Down Arrow

    Use to surface educational information about a feature or opportunity.

    Best practices

    Media cards should:

    • Provide merchants with a clear call to action.
    • Always pair text with a visual component, for example, body text paired with an image, video, etc.
    • Use media to enhance the written content. The written content should be able to stand alone without an explanation from the paired media.
    • Show targeted content toward specific audiences to maximize relevance.
    • Be dismissable.

    Content guidelines

    • Don’t use media cards as advertisements for your feature. Instead they should educate the merchant about how to accomplish tasks related to the section they’re in.


    Media card titles should follow the content guidelines for headings and subheadings.

    Body content

    Body content should be:

    • Actionable: start sentences with imperative verbs when telling merchants what actions are available to them, especially something new. Don’t use permissive language like “you can”.


    Get performance data for all of your sales channels.


    Now you can get performance data for all of your sales channels.

    • Structured for merchant success: always put the most critical information first
    • Clear: use the verb “need” to help merchants understand when they’re required to do something


    To buy a shipping label, you need to enter the total weight of your shipment, including packaging.


    To buy a shipping label, you must enter the total weight of your shipment, including packaging.

    Call to action

    Buttons should be:

    Clear and predictable: merchants should be able to anticipate what will happen when they click a button. Never deceive merchants by mislabeling a button.


    Buy shipping label



    • Action-led: buttons should always lead with a strong verb that encourages action. To provide enough context to merchants use the {verb}+{noun} format on buttons except in the case of common actions like Save, Close, Cancel, or OK.


    View shipping settings


    View your settings

    • Scannable: avoid unnecessary words and articles such as the, an, or a.


    Add menu item


    Add a menu item


    See Material Design and development documentation about accessibility for Android:

    See Apple’s Human Interface Guidelines and API documentation about accessibility for iOS:

    The required title prop gives the media card a level 2 heading (<h2>). This helps with readability and provides structure to screen reader users. It can also accept a ReactNode.

    Use actionable language to ensure that the purpose of the media card is clear to all merchants, including those with issues related to reading and language.