These are the principles that shape how we design all the experiences across the Shopify admin.
Fresh visual style
A clean, simple style makes things feel approachable and efficient.
Elegant code and lightweight assets means pages load more quickly.
Built for flexibility, design tokens and new infrastructure let us iterate easily across experiences.
Purposeful brand presence
Being intentional about when the Shopify brand comes forward, and when it takes a backseat, directs the focus to where it matters most.
Familiarity across experiences
Defined patterns and guidelines help us design a wide variety of experiences that still always feel like Shopify.