It’s important to use the same words, spelling, and capitalization consistently, otherwise things start looking messy and confusing for merchants.
In general, if a feature or product isn’t unique to us (e.g. blogs, navigation, pages, etc.) don’t capitalize it. If it’s unique to Shopify and marketable as its own “product” (e.g. Shopify Shipping) then capitalize it. Edge cases will be addressed individually and documented here.
Use American English spelling for all merchant-facing content. When in doubt, check the Merriam-Webster dictionary for the preferred spelling of specific terms not found in this list.
A: admin, app…
This is the Shopify product merchants use to manage their store.
Example: Log in to your Shopify admin.
An abbreviation for application. A software program designed to perform a specific function directly for the user or another app.
Apps can be integrated with Shopify to enhance functions and features. The Shopify App Store has both paid and free apps built by Shopify and partners.
Example: List your app in the Shopify App Store.
B: Black Friday Cyber Monday…
A major shopping weekend in North America that marks the start of the holiday shopping season. Since customers are already hunting for deals, Black Friday Cyber Monday is a good opportunity for merchants to boost their sales.
Example: Create a Black Friday Cyber Monday discount to boost sales
Tip: In the admin, we should always default to using Black Friday Cyber Monday. You can use the acronym BFCM only if you’ve introduced the full name first.
Black Friday Cyber Monday
Black Friday and Cyber Monday
Black Friday, Cyber Monday
Black Friday & Cyber Monday
Black Friday/Cyber Monday
A regularly updated website or web page written in an informal or conversational style, run by companies, individuals, or groups.
Shopify has several blogs including an Ecommerce blog, Web Design and Development blog, and Shopify UX blog.
Merchants can add a blog to their online store to boost search engine optimization (SEO), promote their products, and build a community around their brand.
Example: A blog can help you build a community around your products and your brand.
A web page that displays blog posts.
Merchants can add multiple blog pages to their online store.
Example: You can add a blog page to your online store for content that you’ll be updating regularly, or if you want to encourage feedback.
A piece of writing or other type of content published to a blog. Often written in an informal or conversational style.
Merchants can write, add, publish, and unpublish blog posts to blog pages on their online store.
Example: After you’ve created a blog, you can get started on your first blog post.
Shopify’s sales channel that lets merchants add ecommerce functionality to their website, blog, or email campaign. Shopify Buy Buttons connect customers to the Shopify checkout.
Example: Match any web page’s theme by customizing the style and format of your Buy Buttons and embedded cart.
C: cart page, check out…
The page a customer sees before they proceed to checkout with a summary of their order.
Example: A shipping rates calculator on your cart page helps customers estimate their shipping costs before completing checkout.
shopping cart page
- To pay for items and complete an order.
- Look at, read, or review something to determine its value or usefulness.
- Customers want to see a summary of the items in their cart before they check out.
- Check out these tips to improve your email marketing strategy.
The place where customers pay for their items.
The part of a store that accepts orders and takes payments. Wherever merchants sell online, they use Shopify’s secure checkout to accept orders and take payments.
Example: Use your secure Shopify checkout to accept orders and take payments.
Products grouped together into categories. Used to make products easier to manage or easier for customers to discover.
Example: Add a title and description to see how this collection might appear in a search engine listing.
A person or organization that buys goods or services from a merchant’s store or business.
Example: Use bulk editing to delete customers, add customer tags, and delete customer tags for several customers at once.
D: dev store, digital…
A store where Partners can build and test freely.
Shopify Partners have the ability to create an unlimited number of development stores to use for demo or portfolio purposes, or as the first step in signing up clients for Shopify. When dev stores are handed off to the merchant/client, they become managed stores.
Example: Dev stores have the full range of features included with the Advanced Shopify plan.
A service that allows a customer to pay through a payment provider without entering their credit card information.
Apple Pay is an example of a digital wallet that works with many different payment providers. Some digital wallet services, like Amazon Pay, come with their own payment provider.
Example: Understand the digital wallet your customer used during a transaction.
A third-party fulfillment service or warehouse that prepares and ships merchants’ orders for them.
Example: Choose from available fulfillment and dropshipping services that will ship your orders for you.
E: ecommerce, email…
Buying or selling online.
Example: Shopify’s ecommerce university guides are a rich resource for budding entrepreneurs.
The place where merchants customize the emails that get sent to them, their staff, or their customers. They can adjust preformatted and prewritten emails templates with their own content and formatting.
Example: These emails are automatically sent out to either you or the customer. Click on the email templates below to edit.
F: fulfill, fulfillment…
Bring an order or package to completion. When we say that an order has been completely fulfilled, we mean all the items in that order have been sent to the customer.
Example: Fulfill all items for an order and send the shipping confirmation email.
Processing an order from the time a merchant receives it to the time it’s left the their possession.
Example: Save time and money on order fulfillment by using Shopify Shipping to buy and print USPS or Canada Post shipping labels.
H: home card…
A special component of Shopify Home. Home cards give merchants insights about their business, suggestions on how to improve, and important communications from Shopify. Unlike referring to Shopify Home, the term home card should only be capitalized when it comes at the beginning of a sentence.
Example: Shopify Home contains timely alerts, news, and guidance in one actionable feed. The content is presented through home cards.
One unit of a product. If a product has variants, an item is one unit of a variant.
- The customer has 5 items in their cart.
- Automatically fulfill items in an order.
L: log in, login…
The act of entering a username and password to securely use Shopify and authenticate yourself.
Example: Install and log in to the Shopify app.
User credentials, such as a username, Shopify store name, and password.
Example: As the account owner or a user with full access, you can see the login history of any staff member.
Someone who sells items or services.
Merchants use Shopify or have a Shopify account to run their business. There are many different types of Shopify merchants.
Example: Merchants often operate a retail business and some offer services.
O: online store…
A merchant’s ecommerce website. It’s one of many sales channels that a merchant can use to sell products and services through the Shopify platform. Other sales channels include Facebook, Pinterest, Shopify POS, and Buy Button.
Example: Add products to your online store.
P: password page, payment…
The landing page for an online store that’s been hidden from the public and accessible only by a password that’s set by the merchant.
Example: You can add a password page to your theme.
Used to describe a specific way a customer can pay such as Visa, MasterCard, or Apple Pay.
Example: Select alternative payment method.
Tip: It’s fine to use this term informally.
Example: You’re paying with MasterCard vs. Your payment method is MasterCard.
The gateway a merchant chooses to accept payments for their store.
Example: Your current payment providers are Shopify Payments and Paypal.
To collect something that has been left elsewhere.
Shopify merchants may have customers who pick up their orders directly from them.
Example: Waiting for the customer to pick up their order.
The act of collecting something.
Merchants may make products available for pickup to their customers.
Example: In-store pickup.
A short-term, temporary retail event hosted at a physical location.
Example: Pop-up shops can create lasting impressions with potential customers because of their unique, time-limited, and engaging retail environment.
pop up shop
Physical goods, digital downloads, services, and gift cards that merchants sell on their Shopify store. If products come in more than one option, like size or color, merchants can add variants for each combination of options.
Example: You can duplicate products you’ve created on the product page.
R: returning customer…
A customer who makes purchases from a business on more than one occasion.
Example: Returning customers provide useful word-of-mouth marketing.
S: sales channel, Shopify…
Places where merchants sell items, such as an online store, Pinterest, or Facebook. Merchants connect sales channels to their Shopify store where they can keep track of their orders, products, and customers in one place, no matter what they’re selling.
Example: Merchants are always interested in adding sales channels that will put their products in front of a new group of customers.
Shopify’s payment processing service. Shopify Payments lets merchants accept credit cards and Apple Pay through their checkout, Shopify POS, and other sales channels.
Example: Add Shopify Payments to accept credit cards and Apple Pay through your online store and other sales channels.
Shopify’s point of sale software that’s used on tablets and smartphones to sell in person and accept payments.
Example: With Shopify POS you can sell your products and accept payment on any device.
A retail establishment for selling items to customers.
Example: Turn any website into an online store. Embed your product in WordPress, Squarespace, Tumblr, and others using Shopify’s Buy Button.
Tip: Use “store” instead of “shop” to prevent sentences like, “your Shopify shop.”
T: template, theme…
A preformatted and/or prewritten document or file users can customize with their own content.
Shopify stores have email notification and website templates (see “themes”), among others.
Example: The software includes templates for common marketing documents like emails.
A website template.
Merchants can upload and customize their theme to change the look and feel of their online store.
Example: Use a theme to create a beautiful online store customized to your brand.
Tip: Use “Theme” as the primary term, but use “website template” in descriptions to add context for merchants who don’t know what a theme is yet.
A person or group who is indirectly involved but is not a principal party to an arrangement, contract, deal, lawsuit, or transaction.
Example: The transaction involved a third party.
Merchants can use a third-party credit card provider. Dropshippers are a third-party order fulfillment service. Shopify Partners are third-party designers, developers, and creatives.
Example: Complete the verification steps on the third-party site.
A detailed chronological history for orders, draft orders, customers, and transfers. Merchants can write internal notes or comments and mention other staff accounts on Timeline.
Example: If you use the Shopify app, you can receive notifications whenever you’re mentioned in a Timeline comment.
Merchants can add variants to a product that comes in more than one option, like size or color. Each combination of options is a variant.
Example: You can show different product images for each variant.