Cards are used to group similar concepts and tasks together to make Shopify easier for merchants to scan, read, and get things done.


Use when you have a simple message to communicate to merchants that doesn’t require any secondary steps.

Drag to resize example
<Card title="Online store dashboard" sectioned>
  <p>View a summary of your online store’s performance.</p>
Card header actions
Inner content of the card
Primary action in the card footer
Secondary action in the card footer
Auto wrap content in section
A less prominent card
Title content for the card

Best practices

Cards should:

  • Use headings that set clear expectations about the card’s purpose
  • Prioritize information so the content the merchant most needs to know comes first
  • Stick to single user flows or break more complicated flows into multiple sections
  • Avoid too many call-to-action buttons or links and only one primary call to action per card
  • Use calls to action on the bottom of the card for next steps and use the space in the upper right corner of the card for persistent, optional actions (e.g. an Edit link)

Content guidelines


Headings should be:

  • Descriptive: Help merchants understand what they’ll find in the card
  • Concise and scannable:
    • Use simple, clear language that can be read at a glance
    • Keep headings to single sentence and avoid using punctuation such as periods, commas, or semicolons
    • Where possible, avoid articles (the, a, an) to keep content short and actionable
    • Written in sentence case
    • Informative: They should label the type of content grouped in the body content below
  • Online store dashboard

  • This is your online store dashboard

Body content

Body content should be:

  • Actionable: start sentences with imperative verbs when telling a merchant what actions are available to them (especially something new). Don’t use permissive language like “you can”.
  • Get performance for all your sales channels.

  • Now you can get performance data for all your sales channels.

  • Structured for merchant success: always put the most critical information first.
  • Clear: use the verb “need” to help merchants understand when they’re required to do something.
  • To buy a shipping label, you need to enter the total weight of your shipment, including packaging.

  • To buy a shipping label, you must enter the total weight of your shipment, including packaging.

Call-to-action button

Buttons should be:

  • Clear and predictable: merchants should be able to anticipate what will happen when they click a button. Never deceive a merchant by mislabeling a button.
  • Create order Buy shipping label

  • New order Buy

Action-led: buttons should always lead with a strong verb that encourages action. To provide enough context to merchants use the {verb}+{noun} format on buttons except in the case of common actions like Save, Close, Cancel, or OK.

  • Activate Apple Pay View shipping settings

  • Try Apple Pay View your settings

Scannable: Avoid unnecessary words and articles such as the, an, or a.

  • Add menu item

  • Add a menu item

Section titles

Section titles should be:

  • Informative: they should label the type of content grouped in the body content below
  • Like headings: follow the same content guidelines as when you’re writing headings

Action links

Links should be:

  • Used for secondary or persistent actions: links should be used to represent lower priority actions than buttons, or persistent actions that a merchant may take at any time (e.g. a persistent Edit link).
  • Clearly labeled: merchants should not need to guess where they’ll end up if they click on an action link. Never use “click here” as a link because it doesn’t set expectations about what’s next.
  • Similar to buttons: Follow the same content guidelines as when you’re writing text for buttons.