Contain terms and associated explanations, or descriptions for each term.
Provide information that isn’t action-oriented.
Not be an excuse for using unnecessarily complicated or jargon-filled
language. Generally, if merchants need a description list to understand the
language in Shopify, we should look for opportunities to simplify the language.
Not be used to upsell merchants on a feature or service.
Terms should be:
Written in sentence case (the first word capitalized, the rest lowercase)
Terms descriptions should be:
Directly related to the term they’re describing
Discount code: A series of numbers and/or letters that an online shopper may enter at checkout
to get a discount or special offer.
Discount code: Having a sale on your store is a great way to sell products quickly.
Written to describe the merchant benefit or utility
No more than one or two short sentences in length
Written in sentence case with all appropriate punctuation, including ending
each sentence with a period
Conversational by using articles (the, a, an)
Written using plain language
Abandoned checkout: The details of a checkout that was started but not completed, including the
products added and the customer’s details.
Abandoned checkout: Details of products added to checkout but not purchased